How 16 Great Companies Picked Their Unique Names

How 16 Great Companies Picked Their Unique Names

Check it out! My favorites:

“Asus
The consumer electronic company is named after Pegasus, the winged horse of Greek mythology. The founders dropped the first three letters for the high position in alphabetical listings. In 1998 Asus created a spinoff company named Pegatron, using the other unused letters of Pegasus.”

“Reebok
Reebok is simply an alternate spelling of “rhebok,” an African antelope. The company founders found the word in a South African edition of a dictionary won by the Joe Foster, son of the Reebok founder J.W. Foster.”

“Six Apart
Six Apart’s name has one of the most interesting origins. The web company’s co-founders Ben and Mena Trott were born six days apart.”

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