Online ad revenues up

Online ad revenue up 2.6 pct in 4Q to $6.3 bln

“NEW YORK – Online advertising revenue grew by 2.6 percent in the fourth quarter, the first year-over-year increase in more than 12 months as companies became more comfortable with spending on marketing, according to report issued Wednesday.

The Interactive Advertising Bureau and PricewaterhouseCoopers LLP said fourth-quarter ad revenue rose to a record $6.3 billion. It was up by 13.8 percent from the third quarter.

“The worst of the economic impact on Internet advertising is over and that the seeds of growth have been planted,” said David Silverman, Assurance partner at Pricewaterhousecoopers, in a statement.

Retailers were the biggest spenders, capturing 20 percent of revenue. They were followed by telecom companies, with 16 percent, and financial services firms at 12 percent.”

Hooray! My potential future dabbling in online advertising is safe again…

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