Snickers Success

“YouTube: Queries For ‘Snickers’ Jumped 18,000% After Their Super Bowl Ad”

“It’s been nearly two weeks since the Super Bowl, but the stats behind one of the world’s biggest media spectacles keep pouring in. YouTube has just written about the impact some of the Super Bowl ads have had on its site, offering rare insight into just how much attention those million-dollar advertising spots will get you.

During the days following the Super Bowl, YouTube reported an 18,000% spike in queries for “Snickers” (no doubt spurred by their ad featuring Betty White and Abe Vigoda). YouTube also says that mobile queries for Doritos rose by 5,000% (note that the Snickers stat that was for YouTube’s entire property but Doritios was for mobile only — it’s a bit strange that they aren’t giving an apples to apples comparison).”

…Wow. I personally contributed to the Doritos increase but I didn’t think the love for the Snickers ad was so great…guess I was wrong!

One thought on “Snickers Success

  1. I love the Snickers ad and said so the day following the superbowl.

    Several people said that the product placement was not visible enough, yadda, yadda, yadda.

    The product placement was just right. Pace of the ad kept you guessing who the ad was for and then at the end you see Snickers and it sticks.

    Doritos ads were clever but there were several and it seemed like an ad competition.

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