1 v. 100


“More Xbox “Programming” Coming After Success of 1 vs. 100″

“”1 vs. 100 was an entirely new space for us,” said Aaron Greenberg, director of Product Management for Xbox 360 and Xbox LIVE. “In many ways we are pioneering an entirely new category of entertainment and it has been very successful.”

Microsoft’s work on ad-driven 1 Vs. 100 taught them several things, Greenberg said, like that lowering the barrier to entry helps to create a nearly instant mammoth community. And that advertisers don’t need much convincing when the platform they’re buying into has a 23 million person audience and a dream demographic.”

I think there’s a great future with this sort of programming/gaming. I, for one, associate all Sprint ads with 1 v. 100 now…


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