Ads + User Engagement = ?

http://digital.venturebeat.com/2010/01/16/dont-like-online-ads-microsoft-will-let-you-generate-your-own/

“Don’t like online ads? Microsoft will let you generate your own”

“Microsoft has filed for a patent related to how users can generate their own ads on social networks, according to a published report.

…By comparison, Facebook users can choose to “like” an ad, which can help determine what other ads are shown to the same user. Microsoft will measure the level of user engagement and then use that information to determine what ads are shown to the user next.”

No idea what may come of this..but I’m interested to see.

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